Social media outlets are constantly evolving, which means what you see in your various feeds is also changing. You may have read reports from early January detailing Facebook’s new ranking system that will boost person-to-person engagement while throttling the visibility of pages, such as our own Sew4Home page. Even if you’ve chosen to follow a favorite business or publisher, that doesn’t mean their posts will regularly show up in your feed. We know this sounds rather “techy" and convoluted, but we also know Facebook is just the leading edge of similar shifts within other social media platforms. Our goal is to do our best to stay connected with our amazing S4H fans and followers. Read on to find our top three suggestions for keeping in touch.
Liking: Good – Sharing: Better – Commenting: Best
Interaction is King (and Queen)! One of the keys to being seen is how you, as a follower, react to a post. Liking is easy and does contribute to the overall ranking. Liking and then Sharing a post to your own circle of friends is a step up that lets the platform know the content is interesting enough for you to pass along. Liking and Sharing and Commenting is the trifecta of high-quality engagement.
We understand everyone’s time is at a premium, but if you have businesses and publishers that have become some of your favorite resources (we certainly hope Sew4Home meets this criteria), when you can take a few minutes every now and then to Like, Share, and/or Comment on posts, it will help boost rankings and make it more likely you’ll see what they (we) have to say.
There are still some tools in place for you, as a visitor/viewer, to try to control your feed. The options under the News Feed tab on Facebook will allow users to prioritize the pages (and friends) whose posts they are most interested in. On the flip side, there is an option to quietly “snooze” a Facebook friend, which will cause their posts to disappear from your feed for 30 days.
What’s most interesting to YOU?
At the core of Facebook’s algorithm change is what CEO Mark Zuckerberg calls a push to make time spent on the platform “healthier, more meaningful, and less passive.” All good things, right? We agree that less aimless surfing and scrolling is better for everyone. For Sew4Home to best fit into this new landscape, we want to make sure we’re structuring our posts in a way that makes them the most interesting to you.
Leave us a comment below and let us know what would make a post most beneficial. Would you prefer more images, fewer images, videos over stills? Does it help when we feature which specific technique(s) you’ll learn from a project? Do you like finding out about unique products we find interesting, helpful or innovative? Which social media platform do you like best?
The better we can tailor our messages to what you’re interested in, the more it makes sense for you to like, share, and comment.
The emphasis is on authenticity
Many smaller businesses and publishers, such as Sew4Home, were crushed to see this latest move to banish our content from your feeds. We personally saw a number of discussions amongst members in our sewing and quilting communities who were ready to simply walk away entirely from social media. To them we say, “Don’t do it… don’t give in; we’re too good at what we do!”
The trend in social media is to put an emphasis on authenticity. As we mentioned above, we agree the goals underlaying this trend are good ones: cutting back mindless videos, blocking “engagement-bait” posts that goad people into voting, tagging or sharing, less passivity – more activity.
For our close-knit sewing, quilting, and crafting communities, this is extremely important. WE ARE ALREADY AUTHENTIC. We are passionate about spreading the word about what we love. We want to share our knowledge and creativity. Our content is worth seeing. So, don’t walk away. Take a stand and continue to share your authentic self. Find and support those individuals and businesses you admire and show your love. Together we can continue to make an impact.
Thank you for being a part of the Sew4Home community. We value each and every one of you!